Branded spaces

Repository | Series | Book

Springer, Dordrecht

2013

286 Pages

ISBN 978-3-658-01560-2

Management – Culture – Interpretation

Branded spaces

experience enactments and entanglements

Edited by

Stephan Sonnenburg, Laura Baker

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to whatdegree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

Contents

· Places and Possibilities

· Facts and Figures

· Senses and Sensualities

· Stories and Situations

· Critiques and Consequences

Targets Groups

· Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management

· Practitioners from Different Fields of Business

The Editors

Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty "Management and Performance".