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This chapter takes up some of the substantive arguments of Hay and Kapitzke, and Graham, around the notion of creativity. It suggests that despite its convenient misuse by policy-makers it responds to a substantial shift in a contemporary mode of governance. It also suggests that this cannot simply be written off as a neo-liberal strategy or a further disciplinary turn of the screw. Creativity responds to some vital contemporary aspirations for individual autonomy and emancipation which were given impetus from the social movement and urban popular cultures of the 1960s. The contemporary use of creativity within "creative industries' has both uses and abuses these aspirations. The paper suggests also that the temptation of many Foucauldians to see everything as a ruse of power can often undermine their own aspirations to emancipate the subject.

DOI: 10.1007/978-94-007-6809-3_40

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