References
Dimitar Trendafilov
(2015)., The brand as an economic value and a sign: positioning as an instrument for creating market distinctions, in , International handbook of semiotics, Dordrecht, Springer, pp. 341-368.
(2015)., The brand as an economic value and a sign: positioning as an instrument for creating market distinctions, in , International handbook of semiotics, Dordrecht, Springer, pp. 341-368.