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(2011) The social psychology of communication, Basingstoke, Palgrave Macmillan.
the act of persuasion: persuading others by form and content;
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Bauer, M. W. , Glăveanu, V. (2011)., Communication as rhetoric and argumentation, in D. Hook, B. Franks & M. W. Bauer (eds.), The social psychology of communication, Basingstoke, Palgrave Macmillan, pp. 209-228.
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