Repository | Book | Chapter
(2014) Humanistic marketing, Basingstoke, Palgrave Macmillan.
Social networks and marketing happiness?
the potential role of marketing in an electronic world
Ed Vos, Richard Varey
pp. 244-256
In this world of increasing electronic connectivity we are often amazed at the widespread popularity of social networks, instant email connec. tions, and almost universal personal cell phone ownership. Today it seems that if you don't have a social media presence there is something wrong with you! The 'selling" side of business demands an Internet pres. ence. Retail businesses face unheard-of competition from on-line sellers, such as Amazon, resulting in an ever decreasing number of "bricks "n" mortar" retail shops. The ability to electronically connect to each other has become so popular because we, as people, have a great desire to be connected to each other. In fact, the science of happiness is very clear in listing "relationships' as the foremost determinate of happiness. So we embrace every opportunity to connect with an underlying hope of becoming happier.
Publication details
Full citation:
Vos, E. , Varey, R. (2014)., Social networks and marketing happiness?: the potential role of marketing in an electronic world, in R. Varey & M. Pirson (eds.), Humanistic marketing, Basingstoke, Palgrave Macmillan, pp. 244-256.
This document is unfortunately not available for download at the moment.