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Alfred Schutz's theory of the social world, often neglected in philosophy, has the potential to capture the interplay of identity and difference which shapes our action, interaction, and experience in everyday life. Compared to still dominant identity-based models such as that of Jürgen Habermas, who assumes a coordination of meaning built on the idealisation of stable rules (primarily those of language), Schutz's theory is an important step forward. However, his central notion of a "type" runs into a difficulty which requires constructive criticism. Against the background of Schutz's theory of meaning inspired by Bergson and Husserl, his idea of types "taken for granted until further notice" is shown to express a primacy of identity which, in the final analysis, leads into the implausible scenario of "ubiquitous tunnel vision'. This makes it necessary to go beyond Schutz and assume an inherently motivated tendency towards difference in meaning termed "spontaneity'. Where spontaneity and the opposed tendency towards identity of meaning work together in the application of types, they enable embodied subjects to interact with the world and with each other in the routine yet flexible and sometimes innovative ways which we all know.

DOI: 10.1007/s10746-016-9382-8

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