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(2011) Valuing films, Basingstoke, Palgrave Macmillan.

Getting animated — valuing anime

Steven Allen

pp. 69-87

My chapter examines the values fans place on anime (Japanese animation), and documents their use of these texts within material social contexts. As a fan study, I foreground enthusiasts' comments, collected via an online questionnaire of open and closed questions. But I intend not to divorce the text from such accounts, arguing, as Annette Kuhn does, that along with what spectators say, we should treat "historical and film textual materials … discursively" (2002: 12). My tripartite investigation therefore brings together the views of members of Anime Societies at three British universities (East Anglia, Warwick and Winchester), a textual study of Hayao Miyazaki's films, and Susan Napier's (2007) understanding of how Japanese animation and its fandom correlate to previous cultural exchanges between the West and Japan.

Publication details

DOI: 10.1057/9780230305854_5

Full citation:

Allen, S. (2011)., Getting animated — valuing anime, in L. Hubner (ed.), Valuing films, Basingstoke, Palgrave Macmillan, pp. 69-87.

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